Privacy policy
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Last updated: August 2026
1. Who are we?
ALBRÄ is responsible for processing your personal data as described in this policy.
ALBRÄ
John Vanhaerenstraat 11
3060 Bertem, Belgium
Email: info@albra.be
You can contact us at the email address above with any questions about your data or this policy.
2. What data do we collect?
| Category | Examples |
|---|---|
| Identification | Name, email address, telephone number |
| Address details | Delivery and billing address |
| Order details | Items ordered, amounts, order history |
| Payment details | Payment method and transaction status — we do not store full card details ourselves |
| Technical data | IP address, browser type, device, pages visited |
| Communications | Messages you send us, newsletter subscription |
3. Why do we process your data and on what legal basis?
| Purpose | Legal basis |
|---|---|
| Processing, delivering and following up your order | Performance of the contract |
| Customer service and handling guarantees | Performance of the contract |
| Accounting and invoicing | Legal obligation |
| Newsletter and marketing | Your consent |
| Website-use analytics and advertising | Your consent via the cookie banner |
| Fraud prevention and security | Legitimate interest |
4. Who do we share your data with?
We never sell your data. We share it only with processors that help us provide the service:
- Shopify — our webshop platform and hosting
- Payment providers — to process your payment, including Bancontact and card payments
- Carriers — to deliver your order
- Email platform — for transactional emails and newsletters
- Analytics and advertising partners — only where you have given consent
- Our accountant — for legal obligations
We have data-processing agreements with all these parties. Where data is transferred outside the European Economic Area, this is done on the basis of appropriate safeguards such as standard contractual clauses.
5. How long do we keep your data?
- Order and invoice data: 7 years, due to the statutory accounting retention period
- Customer account: while your account is active, plus 2 years after your last activity
- Newsletter: until you unsubscribe
- Analytics data: a maximum of 26 months
- Customer-service correspondence: 3 years after the matter has been handled
6. Your rights
Under the General Data Protection Regulation, you have the right to:
- Access — request a copy of the data we hold about you
- Rectification — have inaccurate data corrected
- Erasure — have your data deleted where no legal retention obligation applies
- Restriction — temporarily stop or limit processing
- Data portability — receive your data in a commonly used format
- Objection — object to processing based on legitimate interest, and always to direct marketing
- Withdrawal of consent — at any time, without affecting earlier processing
Send your request to info@albra.be. We will reply within one month.
7. Complaints
If you are not satisfied with how we handle your data, you can lodge a complaint with the Belgian Data Protection Authority, Drukpersstraat 35, 1000 Brussels — gegevensbeschermingsautoriteit.be.
8. Cookies
We use necessary cookies to make the webshop work — these do not require consent. For analytics and marketing cookies, we ask for your consent through the cookie banner. You can change your choice at any time using the settings at the bottom of the site.
9. Security
We take appropriate technical and organisational measures to protect your data, including encrypted connections (SSL) and restricted access to personal data.
10. Minors
Our webshop is not aimed at children under 16. We do not knowingly collect data from minors without the consent of a parent or guardian.
11. Changes
We may amend this privacy policy. The latest version is always available on this page, with the date of the latest change shown at the top.